Retail Studies

Retail audit is the collection of stocks, purchases, prices, promotions and others by each stock keeping unit (SKU) for all the categories involved in a given panel and channel.

Next is data input validation, project audit data by extrapolation, then generate deliverables for the clients.

Census is the enumeration of predefined stores within a given geography, city, state or
country with the purpose of determining the universe of the stores. It also helps to
provides understanding of the market structure. The retail census data is used to develop
a universe update which forms basis of retail audit.

First is to determine the towns, villages, cities, state or total country to carry out the
census. Most times as required by the clients. Next is to design the sample size. The field
manager is to recruit the field persons, census takers, supervisors and the backcheckers.
He is to conduct the training of the field force, test them and pick the qualified ones to do
the work

At the completion of the

retail census then panel audit sample is designed for each market to be reported .

The field manager is given the the list of the cities to be reported and their respective
designed sample.

The field manager and the supervisors then engage the auditors to recruit the retails
stores as required in the sample design for the monthly auditing.